Why Mercedes-Benz?

Mercedes-Benz is the worlds most recognizable luxury automotive brand for a reason. All parts of the brand, from concept to production, are guided by the Mercedes-Benz 'human first' philosophy and fueled by an enduring passion to perform.

VALUE

Mercedes-Benz is the world's most valuable premium automobile brand

For the 8th year in a row Mercedes-Benz has earned the recognition as the top luxury brand in the world

Arguably the best investment

Mercedes-Benz has set a new unit-sales record every month for the past five years

"For five years now, unit sales by Mercedes-Benz have known only one direction month by month; upwards. This February completed the five years: It was the 60th consecutive month in which Mercedes-Benz delivered more vehicles worldwide than in the prior-year month." - March 6th, 2018

DESIGN

"Human First" Design

“At Mercedes-Benz we are convinced that the digital transformation can only be designed successfully if it is deeply anchored within society. Humans and access to data must be at the heart of a digital transformation.”

- Jasmin Eichler, Head of Research Future Technologies at Daimler AG

Sensual Purity - design inspired by the human form and natural spirit

"The aim is to create clear contours and smooth surfaces that showcase hi-tech while radiating emotional appeal."

INNOVATION

'Human First' innovation

We are working on "solutions in the field of digitalisation which place the freedom, decision-making autonomy and individuality of human beings at their centre. We aim to create a balance between humans and technology. The approach we are following here is ‘Human first’.”

'Love of invention will never die.'

- Carl Benz

Constantly innovating to improve the human experience

Technologies like Mercedes-Benz ENERGIZING COMFORT are a perfect example of the brands innovation focus. JOY mode for ex. kicks on your seat massagers, changes your ambient lighting and could potentially output a scent created to optimize your joy.

PERFORMANCE

A history of industry leading performance

'It’s not the idea, it’s the implementation that counts.'

The best since 1886

Since the first automobile, the Benz Patent Motor Car in 1886, Mercedes-Benz has stood for important automotive innovations. These include, for example, the passenger safety cell with crumple zone, the airbag and intelligent assistance systems. Mercedes-Benz applies for nearly 2000 patents per year, making the brand the world leader among premium car makers.